Can a simple watch sketch be newsworthy? Yes it can, particularly when said sketch is by one Gerald Genta. Genta is probably best known for his Royal Oak and Nautilus designs, but he has also designed a number of watches under his own label (now owned by Bvlgari).
Genta recently presented a design to Swedish watch brand Arlanch.
Arlanch started in 2007 and have released one watch so far, an ecological gold watch. Since that time, Gabriel Arlanch has been researching oil-free technology for mechanical watch movements.
In the meanwhile, Arlanch got in touch with Gérald Genta and received this design. Furthermore, Genta suggested the Swiss made La Joux-Perret caliber 3532 movement for this particular design. It has a power reserve of 44 hours and beats 28,800 times an hour.
Gabriel Arlanch: “As a piece unique by Genta the most appropriate would be a white gold, platinum or palladium case.”.
So far this remains a concept piece only.