[Press Release] This year, NIVREL celebrates the 75th anniversary of the brand. An exclusive special edition of 75 single numbered and engraved pieces will be released for the 75 anniversary of NIVREL and for the 120 anniversary of the Kraemer jewelry store – the origin of today’s NIVREL company.

Historically, NIVREL originated from the brand Marvin. Marvin was founded in 1850 by Marc and Emmanuel Didisheim in St. Imier, part of the Swiss Jura region. Until well into the first part of the 20th century, Marvin mostly produced pocket watches for men and diamond watches for women. The diamond pieces were often integrated into different pieces of jewelry, such as necklaces or brooches. In 1936, NIVREL was introduced by MARVIN as an additional brand. NIVREL featured men’s watches with chronographs and calendars, as well as small ladies watches. Movements were either provided by existing suppliers, or produced in-house.

In 1993, Gerd Hofer – 4th generation of the jewelry family ‘Kraemer/Hofer’ from Saarbrücken / Germany – acquired the brand and integrated it into the tradition of the Kraemer and Hofer family business.

Of course, the brand’s 75th anniversary in 2011 is celebrated with a new watch model. The new ‘Horaire Automatique’ is part of the ‘Edition Horaire’ and complements the collection as the new model at entry-level. Perfect components from German manufacturers and a solid Swiss movement (ETA 2824-2) were chosen to build a watch with an excellent price / performance ratio. For just 499,- Euro, the new ‘Horaire Automatique’ shows how much quality a mechanical watch at entry-level can provide.

Technical Specifications

Reference: N 125.020 A JUBILE / N 125.020 A KRAEMER
Movement: ETA 2824-2
Jewels: 25
Escapement: Swiss lever escapement
Oscillation system: 28.800 semi-oscillations per hour
Power Reserve: appr. 38 hours when fully wound
Movement dimensions: Diameter: 25,6 mm, Height: 4,6 mm
Functions: Hours, minutes, sweep second, and date
Operating elements: Crown to wind up the movement and to adjust time and date

Case: Stainless steel 316L, water-resistant to 10 bar
Case dimensions: Diameter: 40 mm, Height: 10 mm
Glass and caseback: Anti-reflecting sapphire crystal, backside: mineral crystal

Dial: Silver colored dial, printed arabic numerals
Hands: Blue lacquered dauphine hands
Strap: Handmade leather strap with croco print in black
Buckle: Steel buckle
Price (incl. 19% VAT): 499,- EUR