[Press Release] The Art Déco Swiss watch maker, renowned of extremely elegant feminine designs, continues to celebrate an incredibly successful season. Indulging in a new Art Deco environment for the brand and the creation of an extraordinary novelties collection, Bedat & Co has experienced a huge success amongst its commercial network in 2010. Beyond all expectations, the Geneva house has gone a step further in its worldwide recognition and global expansion.

Expanding its strong retail network beyond familiar territories, Bedat & Co is now enjoying substantial commercial success with the revitalising of the markets in United States and Japan with 70 and 50 POS respectively. In the USA, Bedat & Co is especially proud to present its timepieces in the beautiful premises of Bergdorf Goodman.

Also re-entering into Spain, Portugal and Italy, Bedat & Co has confirmed its position as a prime purveyor of woman’s luxury timepieces globally. The brand, as always, striving to take time to establish high-quality relationships with prime leading partners, is thrilled to be in the best company of the most influent and largest distributor in Central Europe, with a ten of new points of sale have been activated, all carrying the most beautiful watch making brands. From now on, the delicate Swiss timepieces will be available in Lisbon, Madrid, Valencia, Barcelona and in more places in future.

Additionally, surfing on the wave of a warm acceptance in all Asian countries last year, Bedat & Co has impressed the Hong Kong and Singapore audiences during the exclusive premiere events held in October and opened 3 more points of sale in the vibrant Hong Kong and 3 more in Manila. The new Bedat & Co retailers enjoy worldwide reputation for their prestige: it is under the lights of places like Lane Crawford or Barneys New York that the Art Deco watchmaker will be attracting new eyes.

The brand inaugurated its Geneva show-room with a new Art Deco environment. The Bedat & Co aura is putting on new features, combining Art Deco style with the elegance of deep imperial purple noble fabrics for its show-cases and displays. Marking a true contrast with the usually cold light and glassy materials used in watch makers’ showcase-boutiques, the feminine Swiss watchmaker will display its exclusive timepieces in the frame of an intimate salon based on the concept of the most sheltered luxury stores. Women will feel free to wonder around, install themselves and try the most delicate timepieces in a warm and comfortable atmosphere. A context that is elegant, simple and delightful, modelled after the clients of the brand.

Pursuing its path of success, Bedat & Co is delighted to share, after a season of tremendous activity and outstanding manifestations, this new scenery reflecting the Art Deco inspiration of the Swiss watchmaker. Its concept will be declined in a very near future in all Bedat & Co new POS, some of the most prestigious in the world, displaying the exclusive time-keepers of the brand to please its distinguished customers.

[so there!]