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Tag Heuer Carrera Jack Heuer Caliber 17

Published by paul in Tag Heuer on April 29th, 2012 | No Comments »

I seem to be spending the bulk of my time on the road at the moment, which means I am incredibly late to the (birthday) party on this one – my sincere apologies for the inconwenience!

To celebrate the 80th birthday of the legendary Jack Heuer, the brand that partly bears his name has released this special edition Caliber 17 model.

Echoing design element’s from Heuer’s original designs this limited 41mm piece also features his signature on the rear, as well as the Heuer coat of arms.

Impressively, the latter can be traced back to the 15th century!

Tags: 17, Caliber, carrera, heuer, Jack, tag

Tag Heuer Mikrogirder 2000 Concept [Video] [SIHH]

Published by paul in Tag Heuer on January 17th, 2012 | No Comments »

Tag Heuer pulled back the curtain on an incredible new concept (something they’re rather good at at this time of the year!).

The Mikrogirder can measure down to a phenomenal 5/10,000th of a second. The movement beats at 1,000 Hz – 7,200,000 beats per hour.

Yes, 7,200,000!

If you hold it above your head and activate the chronograph function, the watch doubles as a helicopter.

Check out the video below.

Tags: 2000, concept, heuer, Mikrogirder, SIHH, tag, video

Tag Heuer Mikrograph Wins Watch Of The Year

Published by paul in Tag Heuer on November 12th, 2011 | No Comments »

Tag Heuer’s very impressive Mikrograph has won both Watch of the Year and Ad Campaign of the Year.

Nice one: press release follows.

[Press Release] On 11 November 2011, during the prestigious Watch of the Year evening organized by the Ringier Group in Geneva, TAG Heuer was twice acclaimed by an audience of over 450 personalities from the world of watchmaking and from communications. The Mikrograph, the first chronograph to display one hundredth of a second, thanks to a central hand, was awarded the best watch of the year by the public, whilst the campaign that supported its launch was awarded the Best Campaign prize. Overwhelming recognition for the brand, the only one who had twice the chance to be on the podium.

“I am incredibly proud of my people: those who developed the Mikrograph as well as those who designed the advertising visuals that made it stand out. For such an innovative watch, we needed a campaign that would also break the mould, by dramatically staging the notion of precision in an original and creative manner” declared Jean-Christophe Babin, Tag Heuer’s President and CEO.
Designed, patented, developed and manufactured entirely in the TAG Heuer Haute Horlogerie workshop at La Chaux-de-Fonds, the Carrera Mikrograph 1/100th marks a milestone in the watchmaking industry: thanks to an escapement beating at 50hz, or 360,000 vibrations an hour, its central hand can measure and display time with 100th of a second precision. This is a major TAG Heuer innovation, confirming the brand’s leadership in the mastery of high frequency and the measurement of infinitely small intervals of time.

Mechanical innovation serving ultimate precision has thus been the driver of the development of the Mikrograph. Two limited editions were launched on the market with 150 pieces each, one with a brown central dial and the other in anthracite grey,. To woo the lover of beautiful timepieces, the advertising visuals needed to be as creative, avant-garde and unexpected as the product they were promoting. It was vital to pay tribute to the art of watchmaking and at the same time deliver a simple message : high precision.

And what is more precise than nature itself, so what could be more original than reproducing nature’s ultimate perfection using watch components? Developed with CLM BBDO, the TAG Heuer advertising agency, the campaign won the approval of a jury of communication professionals who were able to appreciate the poetry and refinement of the visuals and grasp the significance of the instant of time represented in that artistic way.

Tags: heuer, mikrograph, tag, watch, Wins, Year

Tag Heuer Monaco V4 Titanium Ruthenium & Ceramic

Published by paul in Tag Heuer on October 9th, 2011 | No Comments »

I had a bit of a perv the other day at one of the very few V4′s currently for sale in Australia.

A V4 is not cheap in anyone’s language – this new Titanium limited edition is around $75,000 if bought overseas for example – but like many things in Australia the cost of picking one up here will cost much more: the model I was examining being $120,000!

Nevertheless, the V4 is definitely one of my favourite Tag Heuer models.

Not sure the missus would appreciate me spending either of those amounts though :-)

Still, we can but dream!

[Press Release] With its super lightness, extraordinary tensile strength, corrosion resistance and ability to withstand extreme temperatures, titanium has become an essential building material in many high-tech industries, including luxury car manufacture, aviation, aeronautics and medicine. High processing costs and demanding know-how keep its usage limited to top-end industries.

TAG Heuer is a pioneer in its use in watchmaking, having mastered its manufacturing challenges. The brand’s Research & Development team has now developed a process enabling the use of Titanium Grade 5, a special alloy used in aircrafts, turbines and surgical implants, in the case construction of its most avant-garde timepiece to date, the Monaco V4 Titanium Ruthenium and Ceramic.

A stunning tribute to the Swiss brand’s 150 years of pioneering innovation, the Monaco V4 Next Generation Titanium Ruthenium and Ceramic is available in an exclusive edition of 200 pieces. The case is more imposing (41mm instead of 39mm) and made of Titanium-Grade 5, with fine-brushed silicon nitride “ceramic” inserts. The inserts visually lighten the squared shape of the watch, and the newly angled planes of the beveled crystal give the watch a more fluid and contemporary profile.

Other titanium components are the hand-applied faceted indexes on the dial, the minute and hour hands, the small second hand at 4 o’clock, the thermo-lacquered crown at 3 o’clock, and the strap’s folding buckle. The strap itself is in ultra-soft, large-scale alligator, with anthracite hand stitching and a rubberized leather lining.

The V4 movement’s avant-garde architecture, visible through the timepiece’s anti-reflective sapphire crystal front and back, remains unchanged (tungsten ingot linear mass, two pairs of barrels in series, set in parallel and linked by belts), but the finishes have been completely revisited, with a high-resistance black ruthenium coating on the back plate and the Côtes de Genève decorated bridges. The beautiful black juxtaposes superbly with the white “V4” and “TAG Heuer” engravings on the dial, and with the patented transmission and rewind white belts, now in high-contrast, high-tech white polymers exclusively developed for the new timepiece.

Technical Specifications

Reference: WAW2080.FC6288

Movement
Automatic Belt-driven transmission watch
Tungstene ingot linear mass engraved “xxx/200”
2 pairs of barrels in series, set in parallel and linked by belts

Dial
7 fine-brushed bridges coated with black ruthenium with Côtes de Genève and “haute horlogerie” hand-finishings
Escapement and belt-driven transmission visible from the front
Faceted rhodium-plated minute and hour hands with white luminescent markers
Faceted rhodium-plated small second hand at 4 o’clock
White “V4” engraving
White TAG Heuer logo engraved at 10 o’clock

Case
Bi-material case : polished titanium and fine-brushed silicon nitride case
Case diameter : 41 mm
Beveled sapphire crystal glass with double-sided antireflective treatment to ensure the best readability
Titanium crown
Sapphire case back in 3 sections
Water resistance: 50 meters

Strap
Hand-sewn anthracite alligator strap with soft-touch effect
Titanium folding buckle engraved with V4 and with safety pushbuttons

Availability: from Oct 2011

Price: 65 000 CHF

Tags: ceramic, heuer, monaco, Ruthenium, tag, titanium, V4, watch

Tag Heuer Carrera Ring-Master For Jenson Button, Lewis Hamilton and Alain Prost (Japan Only)

Published by paul in Tag Heuer on September 25th, 2011 | No Comments »

Fans of Formula 1 will love these.

To celebrate the brand’s 150 years association with motor sports, and as a nod to the ‘Professor’ Alain Prost’s return to F1 in an advisory capacity, Tag Heuer are releasing three Japanese market only limited edition Carrera models: the Carrera Ringmaster.

Three variants will be available – differentiated by a coloured inner bezel.

Four time F1 champion Alain Prost’s model (350 pieces) will be made in red.

There’s a 500 piece yellow model for 2008 F1 winner Lewis Hamilton.

And finally, a 500 piece blue model for 2009 champ Jenson Button.

Retail is likely to be around the $5500 mark – provided you can get yourself to Japan to pick one up!

Final word to Professor Prost:

“It is great to be back!” I’ve been a friend of TAG Heuer since my earliest days in F1 and we have worked very closely when I drove for McLaren. It’s a privilege and an honour to be back by being associated with Lewis and Jenson to commemorate their 150 year-long contribution to motor-sports”

Tags: Alain, Button, carrera, Hamilton, heuer, japan, Jenson, Lewis, master, Prost, ring, Ringmasters, tag

Tag Heuer Formula 1 Lady Steel & Ceramic Pavée

Published by paul in Tag Heuer on September 15th, 2011 | No Comments »

Blimey. Some press releases are seriously over the top, aren’t they?

Check out this beauty from Tag Heuer…

[Press Release] The cycle of time in women’s life, this constant flow we all would like to suspend for a minute, an hour or a year is inflexible. As immutable and unalterable as Ceramic. Forever is Diamonds’ unique shine. Both meet in the Formula 1 Lady Steel and Ceramic, the highly successful feminine timepiece launched in 2010. With this new Pavée edition, TAG Heuer’s fashion icon takes dazzle to its most generous expression : a uniquely mysterious and feminine timepiece that personifies the myriad richness of the TAG Heuer woman and that exudes one of the prestigious brand’s most distinctive creations, the Formula 1.

Suspending time on our wrist with the eternity of diamonds, deluxe light catchers, fully setting the bezel and the dial up to the pavé heart for total star power… An exquisite and captivating alliance of endless glitter with a deep black ceramic, making this timepiece everything but flashy, yet with a seductive flair and a touch of sex appeal… TAG Heuer’s new Formula 1 Lady Steel and Ceramic Pavée gives a woman what she wants.

Diamonds? An illuminating idea

A bold yet feminine 37mm case circumference in polished stainless steel supports the signature Formula 1 bezel that sets 84 Wesselton diamonds. The 12 deep black high quality ceramic inserts underline the sparkles by contrast, making the watch reminiscent of a dazzling flower. Its gorgeously feminine and smooth bracelet, an eye-catching combination of deep black ceramic and polished stainless steel, is held secure by the stainless steel “butterfly” folding clasp – designed to be effortlessly opened and closed for women on-the-go.

Dial heart is replete with 54 glittering Wesselton diamonds and surrounded by 10 stones used as hour markers, a date window at 3 o’clock and TAG Heuer three dimensional monochromatic logo at 12 o’clock. Each and every single one of these diamonds has been set with 4 stainless steel beads closed by hand. Polishing each jeweled part of this timepiece requires the highest level of expertise to give the setting the utmost level of shine without loosening the stones. Quality tests are performed all throughout the production.

Overall carat of this jewelled TAG Heuer Formula 1 Lady Steel and Ceramic Pavée reaches a sizzling 0.65ct. TAG Heuer designers and engineers exchanged expertise and know-how with jewellers to find the perfect balance between startling shine and technical requirements. Together, they studied the optimal location of each stone to make the most of the light reflection and raise this timepiece to the top of best value for money jewelled timepiece.

Like all Formula 1 watches, the ravishing new Formula 1 Lady Steel and Ceramic Pavée has all the architecture and assets you expect from TAG Heuer: high-precision movement; scratch-resistant sapphire crystal; water resistance to 200 meters.

For Femmes-Fatales and fashion forward urbanites, TAG Heuer’s Formula 1 Lady Steel and Ceramic Pavée is so TAG Heuer and beyond: a brilliant myth in the making, at once sexy, sophisticated and utterly enchanting. Passion, luxury of essence and indulgence are key to the uncommonly poised and confident women who will wear TAG Heuer’s most assertively feminine timepiece.

Technical Specifications

References: WAH1219.BA0859: Black diamond dial with black ceramic & steel bracelet

Movement: ETA F05.111 – Quartz Watch – Date

Dial:
Black diamond dial
64 Wesselton diamonds
- 54 diamonds in the middle with diameter 0.90 mm
- 10 diamonds for indexes with diameter 1 mm
- Total 0.175 ct
Luminescent markers on polished minute and hour hands
Protruded TAG Heuer logo
Date window at 3 o’clock

Case:
Case diameter: 37mm
Polished stainless steel case
Polished stainless steel & ceramic fixed bezel with 84 Wesselton diamonds
- 84 diamonds with diameter 1.10 mm
- Total 0.47 ct * Sapphire crystal
Polished stainless steel bumpers protecting the crown
Polished screw-in crown
Polished screw fitting case back
Water resistance: 200 meters

Bracelet:
5-row alternate polished steel & black ceramic bracelet
Solid steel “butterfly” folding clasp with safety push buttons

Availability: From November 11

Tags: ceramic, Formula, heuer, Lady, One, Pavée, Steel, tag, watch

Tag Heuer Partners With Rugby World Cup 2011

Published by paul in Tag Heuer on August 26th, 2011 | No Comments »

Not long to go now!

[Press Release] TAG Heuer was the first watchmaker to master luxury chronographs with an unsurpassed precision of 1/10th, 1/100th and 1/1000th of a second. Today, one of the largest, most desired brands in the luxury watch industry the Swiss legend draws upon its active engagement in the world of sports to create the most accurate timing instruments and watches in the world.

TAG Heuer has enjoyed a long standing association with the world’s most prestigious sporting events and the world’s most elite athletes; TAG Heuer Ambassadors Maria Sharapova, Jenson Button, and Lewis Hamilton make no exception. It is in this spirit that TAG Heuer is proud to partner with Rugby World Cup 2011, the premier international Rugby Union competition.

Rugby Union is one of the most revered team sports across the United Kingdom and the world, the sport exemplifies the relentless pursuit for performance, commitment and perfection; values not just shared by TAG Heuer but epitomised in its DNA.

“Partnering with Rugby World Cup 2011, one of the largest international sporting competitions in the world is another demonstration of TAG Heuer’s dedication to elite sport. It is this legitimacy in sport and lifestyle that has helped drive TAG Heuer’s success as one of the most aspirational luxury brands in the world” says Jean-Christophe Babin, CEO & President for TAG Heuer.

Rugby World Cup 2011 will be played in New Zealand from September 9 to October 23.

Tags: 2011, Cup, heuer, Partner, Rugby, tag, world

TAG Heuer Says ‘TaTa’ To Tiger

Published by paul in News, Tag Heuer on August 10th, 2011 | No Comments »

Err, yeah – how fickle are the corporate sponsors.

Standing behind Tiger in the depths of his affair scandals was one thing, but TAG Heuer clearly want to back #winners, announcing today that they are ending their relationship with Woods once his current contract comes to an end.

In an ironic twist, TAG Heuer will now sponsor Steve Williams … (I am kidding!)