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Maurice Lacroix Pontos S Diving Chronograph

Not a big ‘diving watch’ fan per se, but I do like this from Maurice Lacroix – there are enough extra touches here to keep one entertained.

The Pontos S is a 43mm piece, from stainless steel.

Power comes courtesy of a re-worked Valjoux 7750 movement, known here as the ML112.

I’d like to see more 7750′s with a different date position: good to mix things up a bit!

As a diving watch water resistance is a respectable, but not record-breaking, 200m.

In addition to the colours show here, the piece will also be available with blue or black tones.

What else?

Well, you get a nice rotating inner bezel, and two straps as standard: stainless or Nato style.

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Maurice Lacroix Masterpiece Roue Carrée Seconde For Only Watch 2011

[Press Release] For Only Watch 2011, Swiss luxury watch brand Maurice Lacroix unveils a unique piece based on the Masterpiece Roue Carrée Seconde, the model featuring an innovative square-wheel mechanism. Originally introduced in 2010, Masterpiece Roue Carrée Seconde equips the first square-wheel mechanism in the history of watchmaking.

This mechanism was developed by the watchmaker and engineer Michel Vermot, head of the development department at Maurice Lacroix. He worked in association with the Swiss Higher Education Institution, the Haute Ecole Arc, in Le Locle. Since, by definition, the gear profile of non-circular wheels cannot be regular, the shape of the teeth presented the greatest challenge in guaranteeing a constant transmission of power. The wheels were produced using silicon-machining technology to make very high-precision, lightweight and self-lubricating micro-components that cannot be manufactured with such quality using traditional production methods.

The movement in the Masterpiece Roue Carrée Seconde draws the eye inexorably into its spell. The regular movement of the square wheel, with its captivating geometric openwork shape, makes the small seconds hand come to life before the observer’s very eyes. The square and cloverleaf-shaped wheels were specially made for this watch out of silicon, and decorated with a unique and inimitable pattern, with plays of color that change constantly with viewing angle, illumination or movement of the square and clover-leaf wheels (Sigatec SA®, Kamic SA®). But that is not the only exclusive and distinctive feature of this one-of-a-kind timepiece. In a detail included specially for collectors who take delight in the unusual, the Only Watch logo is featured on the square wheel – a little surprise that is visible only with the aid of a magnifying glass.

The square wheel is driven by a toothed, cloverleaf-shaped wheel. Both wheels engage with the same precision as traditional round wheels. The constant, regular movement creates a wonderful visual spectacle.

To make the seconds hand more decidedly prominent, the hours and minutes are indicated by a centrally mounted hand. The power reserve indicator at 3 o’clock is the perfect completion to this well balanced arrangement. The hours, minutes and power reserve are featured directly on the main plate, which serves as the dial. A black, sand-blasted finish completes the embellishment. The case back has a large sapphire crystal offering a view of the elegant ML 156 mechanical movement, which is decorated with a Grand Colimaçon design in the finest Swiss watchmaking tradition.

The Masterpiece Roue Carrée Seconde for the Only Watch 2011 auction represents a breath-taking combination of technology and craftsmanship. It is an exciting blend of technology and aesthetics, lending a new face to time. It is uncompromisingly masculine and intentionally technological. Ready, too, to give real innovative impetus to the fight against muscular dystrophy.

Technical Specifications

Case:
- Steel, Φ 43 mm, sand-blasted finish
- Domed sapphire crystal with anti-reflective coating on both sides
- Screwed case back with wide sapphire crystal
- Water-resistant to 50 m / 5 atm

Movement Bridge / dial:
- The dial has been created on the main plate of the movement itself and is decorated with a black sand-blasted finishing with raised polished indexes (hours, minutes and power reserve); obtained with a special chemical and laser surface treatment by DM Surface SA®).
- The square wheel and clover-leaf mesh to transfer power with the same precision as the cogs in their circular counterparts; in addition the wheel is used to indicate the seconds
- The square wheel and clover-leaf wheel are highlighted by a circular opening on the movement’s main plate itself, decorated with a fine sand-blasted background.

Hands:
- Trailing square wheel and clover-leaf wheel in silicon for the seconds display, designed with a unique pattern, created especially for this watch by Karmic SA® and made by Sigatec SA®.
- But not only the design pattern is unique and inimitable: The Only Watch logo is available but visible only with a magnifying glass or very good eyes
- No visible rotation axis
- PVD-coated black gold, diamond-polished hours, minutes and power reserve hands

Strap / bracelet:
- Mat black large-scale crocodile-skin strap, lined with black calfskin and black over-stitching

Buckle:
- Folding steel clasp with push-buttons
- Sand-blasted finish

Movement:
- ML 156 manually wound mechanical movement
- Developed in association with the HE-ARC, manufactured and assembled by Maurice Lacroix
- Patented design (square wheel / cloverleaf-shaped wheel)

Functions:
- Hours and minutes indicated by centrally mounted hands
- Small seconds indicated on square wheel at 6 o’clock
- Power reserve indicator at 3 o’clock

Frequency: 18,000 vibrations per hour, 2.5 Hz
Power Reserve: 45 hours
Jewels: 34
Settings: five positions after watch is fully wound and after 24 hours
Embellishments: Grand Colimaçon, rhodium

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Maurice Lacroix Pontos Chronograph Valjoux

Powered by the good old Valjoux 7750 movement, this is the Maurice Lacroix Pontos Chronograph Valjoux – all set for Baselworld 2011.

With a 43mm steel case it has brushed and polished surfaces, radial patterned crown and is available on a bracelet or a croc-strap with steel folding clasp.

Err, and a blue face.

The end :-)

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Maurice Lacroix Launches New Independent U.S. Distribution

[Press Release] Zurich, February 2011 – Maurice Lacroix, the independent Swiss watch manufacture known for the contemporary reinterpretation of traditional Swiss watch making, completes the restructuring of the North American market with an all new independent distribution. Martin Bachmann, CEO of Maurice Lacroix and Hartmut Kraft, the distributor who orchestrated the successful turnaround of Chronoswiss in the Unites States, signed an exclusive distribution agreement.

“We are thrilled to join forces with an independent distributor to rebuild our presence in North America” says Bachmann. “I consider Hartmut the ideal match. He perfectly impersonates our core brand value: Follow your convictions”. Kraft, a passionate watch collector for more than two decades, gave up his job as a corporate attorney to join the watch industry. Since 2008, he runs his own wholesale operation in Princeton, New Jersey.

The new Maurice Lacroix distribution will implement an aggressive marketing and sales strategy to first consolidate the retail landscape to a maximum profitability for the retail partners and then organically grow to some 120 doors over the next five years. With a completely new line of products, featuring manufacture movements at unparalleled pricing and unique designs, Maurice Lacroix is aiming to change the landscape in the market for mechanical watches in the lower and mid level price ranges.

“Having seen the factory, the new products and the young and progressive management and marketing team around Martin Bachmann, I am entirely convinced that Maurice Lacroix will positively surprise U.S. retailers and customers alike”, claims Kraft. “I couldn’t wish for a better addition to my portfolio of brands and I am very excited to bring the good news of the new Maurice Lacroix to my retail partners in America”.

In recent years, Maurice Lacroix delivered six movements that were entirely developed and manufactured in-house. During Baselworld this year, we will see the launch of the first two fully in-house developed automatic calibers.

About Maurice Lacroix

Since the launch of its first watch model in 1975, Maurice Lacroix has become a sought-after Manufacture brand. With its own workshops producing complex components for mechanical calibres, Maurice Lacroix joined the exclusive league of Swiss Watch Manufactures at the end of 2006. Thanks to continued innovative development in both technical fields and design, Maurice Lacroix has registered several patents and trademarks. Maurice Lacroix is one of the few independent watchmakers with a global retail network in 72 countries and employs more than 200 people worldwide – the majority of whom are based at the international head office in Zurich and the production facilities in Saignelégier and Montfaucon in Switzerland.

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