British designer Jasper Morrison has created a 500 piece limited edition of the Punkt AC 01 alarm clock in aid of Japanese tsunami victims.
Priced at $246 (the tsunami struck at 02:46) all profits will go towards helping to rebuild the coastal fishing village of Maeami.
The red and white design represents the Japanese flag, and behind the simple facade you get a backlight, alarm and snooze function.
Find out more right here.
[thanks to @hodinkee for the tip off]