Swiss luxury watchmaker known for its sports watches and chronographs. It is a division of luxury goods company LVMH. The company motto is “Swiss Avant-Garde Since 1860″. In addition to watches Tag Heuer produces glasses and cell phones.
The TAG Heuer company has its roots in 1860 when Edouard Heuer founded a watchmaking company inSt-Imier, Switzerland, patenting his first chronograph in 1882. In 1887 Heuer patented an ‘oscillating pinion’ still used by major watchmakers for mechanical chronographs
Heuer introduced its first wrist chronograph in 1914. The crown was at the twelve o’clock position, as these first wrist chronographs were adapted from pocket chronographs. In 1916, Heuer introduced the “Micrograph”, the first stopwatch accurate to 1/100th of a second. This model was soon followed by the “Semikrograph”, a stopwatch that offered 1/50th of a second timing, as well as a split-second function.
In 1933, Heuer introduced the “Autavia”, a dashboard timer used for automobiles and aviation (whence its name, from “AUTos” and “AVIAtion”). The companion “Hervue” was a clock that could run for eight days without being wound. Over the period from 1935 through the early 1940s, Heuer manufactured chronographs for pilots in the German air force, known as “Flieger” (pilots) chronographs. The earlier version featured a hinged-back case and one pusher (for start / stop / reset); the later version had a snap-back case and added a second pusher (for time-in and time-out). All these Flieger chronographs had two-registers, with a capacity of 30 minutes.
In the mid-1940s, Heuer expanded its line of chronographs to include both two and three register models, as well as a three-register chronograph that included a full calendar function (day / date / month). As the highest development of Heuer’s chronographs, these “triple calendar” chronographs were offered in stainless steel, 14 carat gold 18 and 22 carat gold cases. Dial colors were white, black or copper.
In the early 1950s, Heuer produced watches for the American retailer Abercrombie & Fitch. The “Seafarer” and “Auto-Graph” were unique chronographs produced by Heuer to be sold by Abercrombie & Fitch. The “Seafarers” had special dials—with blue, green and yellow patterns—that showed the high and low tides. This dial could also be used to track the phases of the moon. Heuer produced a version of the “Seafarer” for sale under the Heuer name, with this model called the “Mareographe”. The “Auto-Graph” was produced in 1953 and 1954, and featured a tachymeter scale on the dial and a hand that could be preset to a specific point on the scale. This allowed a rally driver or navigator to determine whether the car was achieving the desired pace, over a measured mile. Advertisements and literature also pointed out that this hand could be rotated to count golf scores or other events.
From the 1950s to the 1970s, Heuers were popular watches among automobile racers, both professionals and amateurs. Heuer was a leading producer of stopwatches and timing equipment, based on the volume of its sales, so it was only natural that racers, their crews and event sponsors began to wear Heuer’s chronographs. Special versions of Heuer chronographs were produced with logos of the Indianapolis Motor Speedway, as well as the names or logos of racing teams or sponsors (for example, Shelby Cobra, MGand Champion Sparkplugs).
In 1962, Heuer became the first Swiss watchmaker in space. John Glenn wore a Heuer stopwatch when he piloted the Mercury Atlas 6 spacecraft on the first US manned space flight to orbit the earth. This stopwatch was the back-up clock for the mission and was started manually by Glenn 20 seconds into the flight. It is currently on display at the San Diego Air and Space Museum.
The Autavia chronograph was introduced in 1962 and featured a rotating bezel, marked in either hours, minutes, decimal minutes (1/100th minute increments) or with a tachymeter scale. All manual-wind Autavias from the 1960s had a black dial, with white registers. Early cases had a screw-back and later models (from and after 1968) had snap-backs. The “Autavia” name had previously been used on Heuer’s dashboard timers.
The Carrera chronograph, designed by Jack Heuer, was introduced in 1963. The Carrera had a very simple design, with only the registers and applied markers on the dial. The fixed inner bezel is divided into 1/5 second increments. The 1960s Carreras were available with a variety of dials, including all-white, all-black, white registers on a black dial, and black registers on a black dial. A three-register, triple calendar version of the Carrera was introduced around 1968.
Most of Heuer chronographs from this period—including the Autavias and Carreras—used movements manufactured by Valjoux, including the Valjoux 72 movement (for a 12-hour chronograph) and the Valjoux 92 movement (for a 30-minute or 45-minute chronograph). The Valjoux 72 movement utilized a ‘tri-compax’ design, with three registers on the dial—one register for the chronograph hours (at the bottom), one register for the chronograph minutes (at the right), and a third register for a continuously running second hand (at the left). The second hand for the chronograph was mounted on the center pinion, along with the time-of-day hands.
Heuer acquired the “Leonidas” brand in the early 1960s, with the combined company marketing watches under the “Heuer-Leonidas” name. One of the designs that Heuer acquired from Leonidas was the “Bundeswehr” chronograph, used by the German air force. These “BWs” feature a ‘fly-back’ mechanism, so that when the chronograph is reset to zero, it immediately begins running again, to time the next segment or event.
Commencing in the mid-1960s, Heuer was part of a partnership (with Breitling and Hamilton) that sought to introduce the world’s first automatic chronograph. Seiko and Zenith were also seeking to be the first to offer these chronographs. These projects were conducted in secret, as none of the competitors wanted the other companies to be aware of their efforts. Most agree that the Heuer-Breitling venture was first to introduce their new line of automatic chronographs, with Heuer-Breitling-Hamilton holding lavish press conferences in Geneva and New York, on March 3, 1969, to show their new lines of chronographs.
Heuer’s first automatic chronographs were the Autavia, Carrera and Monaco. These were powered by the Cal 11 and Cal 12 movements (12-hour chronograph); Cal 14 movement (12-hour chronograph and additional hand for GMT / second time-zone) and the Cal 15 movement (30-minute chronograph). Unusually, the winding crown was on the left, with the pushers for the chronograph on the right. The earliest of Heuer’s Cal 11 chronographs (from 1969) were named “Chrono-Matic”. In the early 1970s, Heuer expanded its line of automatic chronographs to include the Daytona, Montreal, Silverstone, Calculator, Monza and Jarama models, all of them powered by the Caliber 11 movement.
Several of the automatic Heuer chronographs powered by the Caliber 11 series of movements are associated with automobile racing and specific drivers. Steve McQueen wore a blue Monaco in the 1971 movie, Le Mans (with this model now referred to as the “McQueen Monaco”) and Swiss Formula One star Jo Siffert customarily wore a white-dialed Autavia with black registers. In 1974, Heuer produced a special version of the black-dialed Autavia that was offered by the Viceroy cigarette company, in a special promotion for $88. The Viceroy advertisements for this promotion featured racer Parnelli Jones, this version of the Autavia got to be called the “Viceroy”.
In 1975, Heuer introduced the Chronosplit, a digital chronograph with dual LED and LCD displays. Later versions featured two LCD displays.
Heuer began using the Valjoux 7750 movement in its automatic chronographs, with the Kentucky and Pasadena models (both introduced in 1977). The Valjoux 7750 movement was a three-register chronograph (with seconds, minutes and hours), that also offered day / date windows.
In the mid-1970s, Heuer introduced a series of chronographs powered by the Lemania 5100 movement. The Lemania 5100 movements have the minute hand for the chronograph on the center pinion (rather than on a smaller register), greatly improving legibility. The Lemania 5100 movement is considered very rugged and has been used in a variety of chronographs issued to military pilots. There are ten models of Heuer chronographs powered by the Lemania 5100—Reference 510.500 (stainless steel), 510.501 (black coated), 510.502 (olive drab coated), 510.503 (pewter coated), 510.511 (Carrera dialed acrylic crystal PVD finish), 510.523 (Carrera dialed acrylic crystal stainless steel), as well as models with the names Silverstone (steel case with black dial) and Cortina (steel case with blue dial); the Reference 510.543 was made for the A.M.I. (Italian Air Force) and a special edition (with no reference number marked on the case) was made for AudiSport.
TAG Heuer was formed in 1985 when TAG (Techniques d’Avant Garde), manufacturers of high-tech items such as ceramic turbochargers for Formula One cars, acquired Heuer.
On September 13, 1999 TAG Heuer accepted a bid from LVMH Moët Hennessy Louis Vuitton S.A. of SwFr1.15 billion (£452.15 million) (US$739 million) contingent upon a transfer of 50.1% of stocks.
Tag Heuer Collection
Tag Heuer Movements
|TAG HEUER||Calibers Only:||Calibre 3||CW||650-800|
|Calibre 7 GMT||Both||650|
|1000 Meter (Specialist)||Base ETA 2824-2||Both||650|
|2000 Aquagraph: CN211A||Calibre 60||Both||650|
|2000 Aquaracer Automatic (2005): WAB2010, WAB2011||Calibre 5||Both||650|
|2000 Aquaracer Automatic Chronograph (2005)||Calibre 16||CW||800|
|2000 Series Classic Chronograph||Base ETA 7750||CW||800|
|2000 Classic Automatic Chronograph (1998)||Base ETA 2892-2||Both||650|
|2000 Classic Automatic: WK2116, WK2117||Calibre 5||Both||650|
|2000 Exclusive Automatic: WN2110, WN2111, WN2112||Calibre 5||Both||650|
|2000 Exclusive Automatic: WN2310, WN 2311||Calibre 3||CW||650-800|
|2000 Exclusive Automatic Chronograph: CN2110, CN2111, CN2112||Calibre 16||CW||800|
|2000 Exclusive Gold: WN5140||Calibre 7||Both||650|
|4000 Automatic (1998)||Base ETA 2824-2||Both||650|
|6000 Series Mens||Base ETA 2892-A2||Both||650|
|6000 Series Ladies||Base ETA 2000||CW||650-800|
|6000 Chronograph Chronometer||Base ETA 2894-2||Both||650|
|Aquaracer Aquagraph Automatic Chronograph: CN211A||Calibre 60||Both||650|
|Aquaracer Automatic: WAB2010, WAB2011, WAF2010, WAF2011, WAF2110, WAF2111, WAF2112||Calibre 5||Both||650|
|Aquaracer Automatic - Woman: WN2310, WN2311||Calibre 3||CW||650-800|
|Aquaracer Automatic 500M All Black||Calibre 5||Both||650|
|Aquaracer Automatic 500M Calibre 5: WAJ2110, WAJ2111, WAJ2112, WAN2110, WAN2111||Calibre 5||Both||650|
|Aquaracer Automatic 500M Calibre 5 – Leonardo Di Caprio Ltd. Ed.: WAJ2115||Calibre 5||Both||650|
|Aquaracer Automatic 500M Chronograph||Calibre 16||CW||800|
|Aquaracer Automatic Chronograph: CAF2010, CAF2011, CAF2012, CAF2110, CAF2111, CAF2112, CAF2120||Calibre 16||CW||800|
|Autavia Automatic Chronograph: CY2110, CY2111||Calibre 11||Both||650|
|Calibre 36 Chronometer: CT511A, CT511B||Calibre 36||Both||650|
|Calibre 360 Concept Chronograph||Calibre 360||Both||650|
|Carrera 1887 Chronograph: CAR2110, CAR2111||Calibre 1887||Both||650-1100|
|Carrera Automatic: WV2410, WV2411, WV2412, WV2413, WV2450, WV2451||Calibre 4||Both||650|
|Carrera Automatic: WV211A, WV211B, WV211M, WV211N, WV215A, WV215B, WV2115, WV2116, WV2210, WV2211, WV2250, WV2251, WV5140||Calibre 5||Both||650|
|Carrera Automatic: WV2115, WV2116||Calibre 7 GMT||Both||650|
|Carrera Automatic Chronograph: CV2110, CV2111, CV2113||Calibre 17||Both||650|
|Carrera Automatic Chronograph Day-Date: CV2A10, CV2A11, CV2A12||Calibre 16||CW||800|
|Carrera Automatic Chronograph Tachymetre: CV201M, CV2010, CV2011, CV2013, CV2014, CV2015, CV2016, CV2017, CV2050||Calibre 16||CW||800|
|Carrera Calibre 360 Rose Gold Ltd. Ed. 2006||Calibre 360||Both||650|
|Carrera Chronograph Ltd. Ed. 1964||Calibre 16||CW||800|
|Carrera Chronograph Ltd. Ed. 1964||Calibre 17||Both||650|
|Carrera Twin-Time||Calibre 7||Both||650|
|Grand Carrera Calibre 6RS: WAV511A, WAV511B, WAV511C, WAV515A||Calibre 6RS||Both||650|
|Grand Carrera Calibre 8RS: WAV5111, WAV5112, WAV5113, WAV5115||Calibre 8RS||Both||650|
|Grand Carrera Calibre 8RS Grande-Date GMT (Singapore Night Race Ltd. Ed.)||Calibre 8RS||Both||650|
|Grand Carrera Calibre 8RS - Steel & Rose Gold (42.5mm): WAV5152, WAV5153||Calibre 8RS||Both||650|
|Grand Carrera Calibre 17 Rose Gold Chronograph Ltd. Ed. 2008||Calibre 17RS||Both||650|
|Grand Carrera Calibre 17RS: CAV511A, CAV511B, CAV511C, CAV511E, CAV514B, CAV514C, CAV518B||Calibre 17RS||Both||650|
|Grand Carrera Calibre 17RS – Steel & Rose Gold 43mm: CAV515B, CAV515C||Calibre 17RS COSC||Both||650|
|Grand Carrera Calibre 17RS2: CAV518B||Calibre 17RS2||Both||650|
|Grand Carrera Calibre 36RS: CAV5115||Calibre 36RS||Both||650|
|Grand Carrera Calibre 36RS2: CAV5185||Calibre 36RS2||Both||650|
|Grand Carrera Calibre 36RS Caliper Concept Chronograph Ltd. 2008||Calibre 36RS||Both||650|
|Heuer Monaco Re-Introduction Chronograph||Base ETA 2894-2||Both||650|
|Kirium Automatic Chronograph: CL5110||Base ETA 2894-2||Both||650|
|Kirium Automatic Chronometer: WL511A, WL5118, WL5119||Calibre 17||Both||650|
|Link Automatic: WJF2110, WJF2111, WJF2112, WJF2210||Calibre 5 or 7||Both||650|
|Link Automatic: WJF211A||Calibre 6||Both||650|
|Link Automatic Chronograph: CJF2110, CJF2111, CJF2112, CJF2114, CJF2115, CJF2150||Calibre 16||CW||800|
|Link Automatic Chronometer: WJF5110, WJF5111, WJF5112, WT 5110, WT5112, WT5113, WT5212, WT5213||Calibre 7||Both||650|
|Link Automatic GMT: WJF2115, WJF2116||Calibre 7||Both||650|
|Link Calibre 5 Day Date: WJF2050||Calibre 5||Both||650|
|Link Calibre 5 Turning Bezel: WJ201A, WJ201B, WJ201C, WJ201D, WJF211A, WJF211B, WJF211C, WJF2010, WJF2011, WJF2050||Calibre 5||Both||650|
|Link Calibre 7 Advanced GMT: WJ2010||Calibre 7||Both||650|
|Link Calibre 36: CT511A, CT511B||Calibre 36||Both||650|
|Link Senna: CT2115||Calibre 16||CW||800|
|Link Tachymeter Automatic||TBD||TBD||TBD|
|Link Tiger Woods Special Edition||Calibre 6 (2003)||Both||650|
|Link Tiger Woods Special Edition||Calibre 7 (2004)||Both||650|
|Link Tiger Woods Special Edition||Calibre 16||CW||800|
|Monaco 1969 Original Re-Edition Ltd. Ed. 2009||Calibre 11||Both||650|
|Monaco Automatic: WW2110-WW2118||Calibre 6||Both||650|
|Monaco Automatic – 35th Anniversary Square||Calibre 6||Both||650|
|Monaco Automatic Chronograph: CW2111, CW2112, CW2113, CW5140||Calibre 17||Both||650|
|Monaco Calibre 11 1969 Re-Edition||Calibre 11||Both||650|
|Monaco Calibre 12 Automatic Chronograph: CAW2110, CAW2111, CAW2113||Calibre 12||TBD||TBD|
|Monaco Calibre 360 LS Concept 2006||Calibre 360||Both||650|
|Monaco Classic Chronograph – 40th Anniversary 2009||Calibre 12||TBD||TBD|
|Monaco LS Chronograph Calibre 12||TBD||TBD||TBD|
|Monaco Steel Bracelet||Calibre 17||Both||650|
|Monaco Twenty Four Concept Chronograph 2009||Calibre 36||Both||650|
|Monaco Vintage Ltd. Edition 2006||Calibre 11||Both||650|
|Monza Automatic: WR2110||Calibre 6||Both||650|
|Monza Automatic Chronograph: CR2113, CR2114, CR514A||Calibre 17||Both||650|
|Monza Calibre 36: CR5110, CR5111||Calibre 36||Both||650|
|Silverstone Calibre 11 Chronograph Ltd. Ed.: CAM2110, CAM2111||Calibre 11||Both||650|
|SLR for Mercedes-Benz Ltd. Edition 2004||Calibre 36R||Both||650|
|SLR for Mercedes-Benz Ltd. Edition 2006: CAG2110, CAG2111||Calibre 17||Both||650|
|Sports Elegance Chronograph (1987-1998)||Base ETA 7750||CW||800|
|Sports Elegance Chronometer (1987-1998)||Base ETA 2892-A2||Both||650|
|Sports Elegance Ladies (1987-1998)||Base ETA 2000||CW||650-800|
|Sports Elegance Leather (1987-1998)||Base ETA 2892-A2||Both||650|
|Targo Florio Chronograph: CX2112||Base ETA 2894-2||Both||650|