Piaget SA is a Swiss luxury watchmakers and jewellers, founded in 1874 by Georges Piaget in the village of La Côte-aux-Fées. The company belongs to the Swiss Richemont group.

The company was founded as a manufacturer of watch movements but began marketing its own line of prestigious watches in the 20th century.

In 1874, Georges Edouard Piaget set up his first workshop on the family farm, situated in the small village of La Côte-aux-Fées in the Swiss Jura mountains. Dedicated to crafting pocket watches and high-precision clock movements for prestigious brands, the Piaget name was soon to travel beyond the borders of the Neuchâtel region. In 1911, Timothée Piaget, the son of Georges Piaget, took over the family firm.

In 1957, the manufacture at La Côte-aux-Fées brought out the Calibre 9P, the first ultra-thin (2 mm), hand-wound mechanical movement. Then, in 1960, the Piaget watchmakers developed the Calibre12P, the thinnest automatic movement in the world with a thickness of 2.3 mm.

The luxury Vendôme group, now Richemont, purchased the Piaget Manufacture in 1988. In the 1990s, several new collections were launched: Possession, Tanagra, Limelight and Miss Protocole with its interchangeable straps. Regarding watches, Piaget brought out the Altiplano model and in 1999 reinvented one of their classics, the Emperador line.

In 2001, a new Piaget Haute Horlogerie manufacture was opened in Plan-les-Ouates, just outside Geneva. The movements continued to be produced at La Côte-aux-Fées, the family’s historic birthplace. The new building grouped together over 40 professions in the fields of watchmaking and jewellery. The same year, Piaget added a youthful touch to the Polo watch from the 1970s and launched the Magic Reflections collection. The Manufacture developed several lines of mechanical movements and in 2002 brought out the first Piaget Manufacture tourbillon movement, the Calibre 600P, the thinnest tourbillon in the world with 3.5 mm thickness.

In 2004, Piaget celebrated the 130th anniversary of their creation.

[credit: Wikipedia]

Piaget Collection

Piaget Movements