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Two New Breguet Stores For China

A little slice of ‘industry’ news now:  Breguet have opened two new stores in China.

The first covers 90m2 at the heart of the prestigious Scitech Plaza complex in Beijing; while the second 220m2 store is located in the city of Ningbo, to the south of Shanghai.

These two new stores join a growing global list of Breguet outlets.

To be precise, those in: Paris, Cannes, Geneva, Zurich, London, Vienna, Moscow, Ekaterinburg, New York, Los Angeles, Dubai, Seoul, Tokyo, Shanghai, Taipei, Hong Kong, Shenzhen and Macao.


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Michael Schumacher Heads To China For Audemars Piguet Event

Sure is a tough life being Michael Schumacher, isn’t it? :-)

The seven times World champ recently headed to a series of events promoting Audemars Piguet in China, including a track day at the Shanghai Tianma Circuit (which gives me a good excuse to post a picture of some cool cars – below) where Mr S gave 40 VIP guests and 10 supercar owners a driving clinic and a burn around the circuit with him behind the wheel.

The CEO of Audemars Piguet Hong Kong and China, Mr. David von Gunten commented, “Shanghai is one of the world’s most important luxury goods’ markets and the centre of motor racing in China. With Michael as a motor racing legend and Audemars Piguet new Icon, the choice of venue for this event was obvious, giving our valued guests the opportunity to see him in action on the track.”

As the event at the track came to a close, guests donned their finery for a cocktail reception and gala dinner at the Park Hyatt Hotel in Shanghai Pudong. Around 100 guests got the opportunity to meet and speak with Audemars Piguet Icon Michael Schumacher at the cocktail reception. This was followed by a lavish dinner featuring fine food, wine, live jazz music and an audacious presentation of models in racing outfits wearing the latest offerings from the Audemars Piguet Royal Oak and Royal Oak Offshore timepiece collections.

*Sigh* .. I guess my invitation got lost in the post :-(

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