Wow, this is pretty cool. Check out the Damien Hirst piece as part of Panerai’s ‘O’Clock’ exhibition, taking place in Milan until 8th Jan 2012. How many dials?!
I’d love this. Not sure the wife would be quite so thrilled though ;-)
Read on for the full press release.

[Press Release] MILAN, Italy, October 2011 – Officine Panerai presents the “O’Clock – time design, design time” exhibition at the Triennale Design Museum. The exhibition explores the relationship between time and design with works from 80 international designers and artists. The exhibition is curated by Silvana Annicchiarico and Jan van Rossem, with a special 8-timepiece installation by Patricia Urquiola entitled, “I mondi di Officine Panerai” (The Worlds of Officine Panerai).
On the occasion of the exhibition, British artist Damien Hirst is premiering two works, made using the spin painting technique and using dials from Panerai watches and household gloss on canvas: Beautiful Sunflower Panerai Painting and Beautiful Fractional Sunflower Panerai Painting.

“I love Panerai”, declared the British artist. “The watches are timeless and I made this spin painting using black Panerai watch faces without hands in the pattern of the seeds in the head of a sunflower – I hope the painting makes you think, we are here for a good time, not a long time.”
Beautiful Sunflower Panerai Painting and Beautiful Fractional Sunflower Panerai Painting are a collaboration between Officine Panerai and Damien Hirst who, on several occasions in the past, has included Panerai watches in his works; a Panerai watch is painted on a table next to medicines and a skull in “Skull with Watch” from 2005 and is physically present in the installations “The Tranquility of Solitude (for George Dyer)” (2006), and “Killing Time” (2008).
Visitor Information
O’Clock
time design, design time
(until 8 January 2012)
Milan Triennale Museum
6 Viale Emilio Alemagna
20121 Milan, Italy
Tuesday – Sunday 10:30a – 10:30p
Thursday – Friday 10:30a – 11:00p

Credits
Studio Sovrappensiero, Scented Time, 2008. Photo by Emanuele Zamponi
Patricia Urquiola, “I mondi di Officine Panerai” (The Worlds of Officine Panerai), 2011. Photo by Fabrizio Marchesi
Damien Hirst, “Beautiful Sunflower Panerai Painting”, 2011. © 2011 Damien Hirst and Science Ltd. All rights reserved DACS. Photo by Prudence Cuming Associates
Damien Hirst, “Beautiful Fractional Sunflower Panerai Painting”, 2011. © 2011 Damien Hirst and Science Ltd. All rights reserved DACS. Photo by Prudence Cuming Associates