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Jaeger-LeCoultre Celebrates Raffles Hotel Singapore’s 125th Anniversary

[Press Release] (July 2012) There are a few hotels in the world whose names have become virtually synonymous with the cities in which they are located – and none more so than Raffles Hotel in Singapore.

Named after Sir Stamford Raffles, founder of Singapore, Raffles started out as a 10-room bungalow, 125 years ago. Over the next 20 years it grew to become the landmark that it is today – and the haunt of tycoons, rogues, adventurers, movie stars, authors and journalists. Visiting writers included Rudyard Kipling, Somerset Maugham and Noel Coward, a host of foreign correspondents – all of whom fed in the stories and legends, fact and fiction, which have clung to the hotel ever since. Through their stories, the Long Bar, the Palm Court and the Billiard Room with its tiger, became familiar to people who had never even been to Singapore. Today these stories remain and are relished – but time has not been allowed to stand still at Raffles Hotel.
In September the iconic Raffles Hotel, Singapore, celebrates its 125th anniversary. So what better way to mark this special point in time and Raffles’ continuing story, than to turn to another timeless symbol of good taste and style: Jaeger-LeCoultre, whose own history goes back over nearly 180 years?

The company’s double-sided Reverso watch line is a classic. When its case is turned over, the Reverso is transformed into a jewel that can be personalized forever by an engraving. Now, to mark its 125th, Jaeger-LeCoultre has created an exclusive engraving “Raffles Hotel 1887-2012 Singapore”, available on Gents’ Reverso Grande Taille, and Ladies’ Grande Reverso Lady Ultra Thin.

Pierre Jochem, General Manager of Raffles Hotel commented: “Like Raffles, Jaeger-LeCoultre never stands still – it continues to inspire and surprise. Whether it’s staying in Raffles or wearing a Reverso, style and magic has nothing to do with age. Timelessness is about moving with the times and adapting to the world around us – but never forgetting our heritage, which is priceless.”

For enquiries, please contact raffles@raffles.com

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Jaeger-LeCoultre Rendez-Vous Collection


[(a very fluffy..) Press Release] Women have a date with time. With their own time. On their wrist is the new Jaeger-LeCoultre: Rendez-Vous. More than a watch, it embodies a free-spirited and spontaneous personality that is constantly reinvented and perpetually surprising. Behind the regular beat of its Manufacture movement lies a concentrated blend of the creativity that has pervaded the history of the Grande Maison. More than a watch, an encounter. A state of mind.

Born at the heart of the Vallée de Joux – the cradle of Swiss Fine Watchmaking, far removed from the frantic pace of the city where time is no longer counted but instead rushes relentlessly by – the Rendez-Vous collection proudly proclaims its roots. It embodies the full range of expertise developed by Jaeger-LeCoultre for over 180 years. Within it blossoms the beauty of authentic horology: that which transcends time, the better to tame it. It epitomises the charm of the most beautiful creations, those that set a date with techniques and aesthetics, uniting them in a disarmingly natural manner.

Its femininity is conveyed through every detail of its graceful silhouette. The perfectly matched case and dial provide the perfect backdrop for the mechanical movement. The automatic calibre entirely developed, crafted and assembled in the Jaeger-LeCoultre workshops stages a day/night indicator amid a hand-guilloché décor reflecting the finest Haute Horlogerie traditions. Time serenely takes its place, bathed in the glow of the diamond-set bezel that illuminates each passing moment.

Echoing the 2009 encounter between Diane Kruger and the Manufacture, the Rendez-Vous collection pays eloquent tribute to the personality of this stellar actress. Her innate grace, her cosmopolitan spirit and her choices inspired the feminine world of Jaeger-LeCoultre. A world with no compromises, in which beauty and refinement are expressed through each beat of the mechanisms driving its creations. Ballerina, fashion model, actress, and quite simply a woman, Diane Kruger has always managed to conduct every moment of her life with self-assured determination, perpetually reinventing herself while losing nothing of her natural finesse and elegance. The same can be said for the feminine creations that continue to forge the legend of Jaeger-LeCoultre and testify to the brand’s amazing creative liberty.

The time of the Rendez-Vous is set. Is the eye drawn to the soft relief of the guilloché pattern, dazzled by the sparkle of the diamonds, or captivated by the slow dance of day and night? Each woman has her own answer… But rather than a single feature, it is the entire set of details of the Rendez-Vous watch that invite women to assume full ownership of an object that matches their character. Clearly influenced by the Art Deco movement from which the House has drawn the stylistic essence in order to exalt the beauty of the passing hours, the collection appears in two diameters – 29 and 34 mm – clothed in pink gold or steel and embellished by the finest manually crafted finishes. The 1930s-inspired hour numerals create a subtle link between the brand’s longstanding expertise and its perpetually renewed creativity. Backstage beats the unfailingly regular mechanical automatic movement, of which the oscillating weight and the exceptional finishes may be admired through the sapphire crystal case-back.

Like women themselves, the Rendez-Vous watch makes light of conventions. An actress with its finger firmly on the beat of time, it grasps each moment with authentic fervour. A loyal daily companion, it sets the scene for everyday life in a fascinatingly masterful and confident style.

Jaeger-LeCoultre has always devoted special attention to feminine timepieces, in terms of both their aesthetics and their mechanism. This tradition particularly dates back to the first round movements featuring an extremely small diameter, such as the LeCoultre Calibre 7HP created in the 1880s and which equipped enamelled, diamond-set and pearl-beaded watches, often worn around the neck. The 19th century witnessed the emergence of the wristwatch. Contrary to common belief, the first wristwatches were worn by women, before being adopted by men who had long clung to their preference for the supposedly masculine elegance of pocket-watches. At that time, the sleeveless dresses of the Directory and Empire periods revealed women’s arms and wrists, thereby encouraging jewellers to adorn them with a wealth of sparkling creations. Some even had the idea of incorporating a watch mechanism inside these exquisite models. And so the first wristwatches were born: individually commissioned, crafted, and exclusively destined to play a resolutely jewellery-oriented role. Today, the Rendez-Vous collection is paying a new, glowingly self-assured and refined tribute to feminine time.

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Jaeger-LeCoultre 101 For Queen Elizabeth’s Diamond Jubilee

Wow .. !

[Press Release] To Mark the Diamond Jubilee, Jaeger-LeCoultre Gifts Iconic 101 Timepiece to Queen Elizabeth II.

As the Official Timekeeper of Queen Elizabeth II’s Diamond Jubilee Pageant, Jaeger-LeCoultre is honoured to celebrate Her Majesty’s sixty years on the throne. Jaeger-LeCoultre Chief Executive Officer Jérôme Lambert presented a 101 jewellery timepiece to Her Majesty Queen, an homage to the piece she wore at the time of Her Coronation 60 years ago.

”The entire family of Jaeger-LeCoultre is particularly proud to see the 101 in the Royal collection again”, Jérôme Lambert said to Her Majesty Queen Elizabeth, as she marvelled at the piece and its minute proportions. Since 1929, Jaeger-LeCoultre Calibre 101 holds the world record of the smallest mechanical movement, consisting of 98 tiny parts totalling barely one gram.

Created in 1929 in the workshops of the Manufacture Jaeger-LeCoultre, this prodigious feat of micromechanical engineering has been a watchmaking icon for over 80 years. The momentously eventful period of 1920-1930s was distinguished by cultural and artistic effervescence, technical progress and social emancipation – especially for women. The watchmaking world was slowly but surely shifting from pocket-watches to wristwatches, while ladies’ watches were also taking off. Jaeger-LeCoultre’s 1924 introduction of its famous Duoplan movement was doubly significant: from a technical standpoint, by proving that daintiness and precision are not incompatible; and aesthetically speaking, by freeing timepieces from their classic round shape.

Building on this feat, the Manufacture pursued its research into scaled-down mechanisms and succeeded in miniaturising the Duoplan movement without compromising its reliability. This led to the birth in 1929 of Calibre 101, which was to become firmly acknowledged as the smallest mechanical movement ever made. Entirely in tune with feminine eclecticism, it lent itself to all manner of daring approaches, offering the in-house designers boundless ways of giving free rein to their creative instincts. Its jewellery versions have since then adorned the daintiest and noblest wrists, including that of Queen Elizabeth II of England at her coronation in 1953.

While the watchmakers mastering the meticulous assembly of Calibre 101’s 98 tiny parts totalling barely one gram belong to a rare breed indeed, jewellers capable of finding the aesthetic vocabulary worthy of celebrating its diminutive silhouette are equally few and far between.

A concern for detail has inspired and driven the Manufacture Jaeger-LeCoultre since 1833, as its artisans and master craftsmen mingle age-old techniques and the latest technological breakthroughs in imagining the finest timepieces. The most ancient decorative arts are among the precious skills that hold no secrets for the Grande Maison in the Vallée de Joux. Enamelling, engraving and gem-setting are a range of virtuoso crafts that it associates in its various horological and artistic creations and that is masters under its own roof.

In the Manufacture’s workshops, gem-setting is treated as an art in its own right. Not content with simply mastering the traditional, time-honoured practices of their profession, Jaeger-LeCoultre’s gemsetters have always been keen to develop new techniques in response to particular aesthetic challenges Jaeger-LeCoultre has developed two remarkably inventive and unique techniques: snow setting and rock setting. Revealed by the gem-setters of the Manufacture, these techniques are exercising ever-increasing appeal upon designers and clients who appreciate new forms of expression in the field of jewellery-making.

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Jaeger-LeCoultre Deep Sea Auto Chronograph

[Press Release] In scuba diving, the precise and accurate measurement of time is a vital necessity, and any mistake in counting off the minutes spent under water or any sudden stoppage of the watch mechanism could have dire consequences. Since the appearance of the first diver’s watch bearing the Jaeger-LeCoultre signature, watchmakers have always sought to achieve absolute security.

The Jaeger-LeCoultre Deep Sea Chronograph has an operating indicator for the chronograph which contributes to divers’ safety by enabling them to check at a glance that the chronograph is indeed measuring a certain time interval, that it is ready to be activated, or that the measured time is displayed on the various counters.

This specific feature is inspired by a historical Jaeger-LeCoultre model: the Chronoflight. This onboard chronograph was invented in 1930 to equip civil and military aviation. It further enriched the range of onboard instruments made by Jaeger since the 1910s. The Chronoflight featured a number of subdials and totalisers, serving in particular to calculate total flight times while deducting stopovers. Used for over 30 years, its sturdiness and its precision also made it a favourite among motor-racing drivers.

Today’s Jaeger-LeCoultre Deep Sea Chronograph is inspired by a technical device featured in the Chronoflight in order to make it available to divers. Appearing on the watch dial above the Jaeger-LeCoultre signature, a round aperture reveals the chronograph operating indicator. The latter is composed of two discs – one white and the other red – which provide the required information regarding the state of the chronograph, without any risk of error. When the display is white, the chronograph is ready to be activated in order to begin measuring a time interval. Once the chronograph has started, the indicator window simultaneously shows both colours – red and white – in order to signal that a measurement is in progress. Finally, when the chronograph has stopped, the red disc appears on its own in the window to indicate that the measurement performed may be consulted, before resetting the chronograph.

The Jaeger-LeCoultre Deep Sea Chronograph is an instrument designed for professionals and therefore complies with all the criteria imposed on diver’s watches by the ISO 6425 standard. It features a unidirectional rotating bezel, is water-resistant to 10 bar (100 metres), readable in the dark, and also meets the corresponding demands in terms of magnetism and resistance to shocks. The operating indicator takes the form of a small seconds subdial at 6 o’clock. This model is driven by the new automatic Jaeger-LeCoultre Calibre 758 featuring a balance oscillating at a rate of 28,800 vibrations per hour and endowed with a 65-hour power reserve. Its chronograph comprises two counters (one each for the hours and minutes) along with a central sweep seconds hand. The watch dial is distinguished by the clarity of the indications provided by the luminescent hands and hour-markers. Two push-pieces positioned at 2 and 4 o’clock on either side of the crown serve to start, stop and reset the chronograph. The 42 mm-diameter stainless steel case is fitted with a black leather strap.

Thus in 2012, the Jaeger-LeCoultre Deep Sea epic continues with a model that will make its mark on its time and join its legendary predecessors thanks to the precision, reliability and inventiveness that have consistently characterised the Grande Maison in the Vallée de Joux since its creation and which, today more than ever, meet the full range of demands expressed by devotees of professional and elegant instruments.

Technical Specifications

Reference: Q2068570

Movement – mechanical automatic movement, Jaeger-LeCoultre Calibre 758, crafted, assembled and decorated by hand; 28,800 vibrations per hour; 47 jewels – 340 parts – 65-hour power reserve

Functions – hour, minute, small seconds; chronograph : hour and minute counters, central sweep seconds hand; chronograph operating indicator

Case – stainless steel – 42 mm in diameter – rotating bezel – sapphire crystal and water resistance to 100 meters. Dial – matt black with white superluminova hour-markers.

Strap – black leather with steel pin buckle.

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Jaeger-LeCoultre Place Vendome [Clocks In Public Places]

Taking promotional dealers clocks to the next level, this is a piece made for Jaeger-LeCoultre by Athem.  It will live on the wall of JLC’s flagship boutique in Place Vendome for the next 5 months.

The whole unit is over 6 meters tall, and yes – it does tell the time :-)

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Jaeger-LeCoultre Reverso Répétition Minutes à Rideau [SIHH 2012]

*Sigh* – another one for the ‘when I win the Lotto list’. Where will I put them all? :-)

And another mega-long press release. Happy reading (it’s worth it).

[Press Release] An iconic design with a captivating new interpretation and unparalleled inventiveness – all combined with the highest echelon of watchmaking: marking its 80th anniversary Jaeger-LeCoultre takes the magic of the Reverso watch to new dimensions with the Reverso Répétition Minute à Rideau.

There are few watches that survive the decades through history, and even fewer to be called exceptional. But one watch can claim both to be true for the past 80 years: Jaeger-LeCoultre’s ingenious Reverso watch. With its fascinating swivel case the Reverso truly can be called an icon of watchmaking.

At its 80th anniversary the new Reverso Répétition Minutes à Rideau demonstrates that this watch has
lost nothing of its lustre and that the watchmakers of the Grande Maison have taken the mesmerizing touch of the legendary reversible case to new dimensions.

This new timepiece is available in two limited editions: the 75-piece Reverso Répétition Minutes à Rideau; and the 8-piece Reverso Répétition Minutes à Rideau Venise featuring a dial and bridges in blue gold.

The Reverso Répétition Minutes à Rideau is the latest interpretation, a minute repeater watch that is driven by an artfully executed Venetian blind covering the dial, that upon being slid back activates the repeater mechanism which in turn sounds the given time counting hours, quarter hours and minutes by the sound of two gongs.

The Reverso Répétition Minutes à Rideau reveals its inner values only upon sliding its Venetian blind to one side. This almost poetic act reveals a culmination of culture and technology unseen in haute horlogerie before: the hour and minute hand of the watch travel gingerly over a minute repeater movement, which is widely acknowledged as the pinnacle of haute horlogerie, built to the highest standards of modern mechanical watchmaking.

Pushing this blind drives a mechanically refined mechanism that activates the melody of the minute repeater through a highly complicated mechanism of teeth, gears and a barrel, containing an amazing 270 parts of its own. Upon release, the curtain slips back into its original position – again hiding the face of the watch. This lavish mechanism, which can rightly be called a complication of its very own, catapults the Reverso Répétition Minutes à Rideau into the highest echelon of watchmaking, placing it right beside traditional grand complications.

But the watch not only incorporates one of the most complex functions, it is also a masterpiece ofteamwork in which the designers were teaming up with the watchmakers, both starting from their own sparkling ideas and ending up in a collaboration to merge their talents. This cooperation is not unlike the one that led to the birth of the Reverso in 1931, as this ingenious reversible case had become reality in the Jaeger workshop in Paris and been married with the finest movement of the LeCoultre Manufacture in the Vallée de Joux. Now, 80 years and 42 movements later, the Reverso presents itself as youthful as ever, with its unique design code, which took its roots in the thriving time of Art Deco, carefully preserved and adjusted. And meanwhile it has lost nothing of its appeal: the characteristic three stripes or “gadroons”, the rectangular swivel case and its beautifully rounded sides, as well as the perfect sliding operation if one turns the case in its chassis.

But for its anniversary the watch has gained even more momentum, distilling the best of all its predecessors in one case: a highly renowned movement of the most complex mechanism in watchmaking and the poetic swivel case made even more intricate with its added extra magic. For its 80th birthday this new timepiece has come full circle – and is more resolutely Reverso than ever.

Let’s lift the curtain and take a close view at this exceptionable piece of high horology that combines the best in tradition with the latest in mechanical watchmaking, all embedded in a truly magical design.

(more…)

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Jaeger-LeCoultre Atmos Marqueterie [SIHH 2012]

Jaeger-LeCoultre’s Atmos clocks are fantastic pieces of (old-school) tech in their own right.

Couple one with an automatic classic-art equipped cabinet and prepare for mind to be well and truly blown ;-)

[Press Release] In 1904, a Belgian financier, Adolphe Stoclet, commissioned Gustav Klimt to create the mural mosaics of a luxurious mansion he was building in Brussels based on plans by architect Josef Hoffmann. Among the painter’s sketches was the famous painting “The Kiss”, in which he concentrated all his wealth of decorative creativity. Over a century later, Klimt’s work is as vibrantly alive and fascinating as ever.

Jaeger-LeCoultre is dedicating to it a new ten-piece limited edition of the Atmos Marqueterie clock, a perfect embodiment of the Art Nouveau values reinterpreted by the hand craftsmanship traditions of the Manufacture. The cabinet faithfully reproduces
“The Kiss” and treats it to the virtuoso skills of rare crafts worthy to match the brilliance of the Austrian symbolist painter.

Over 1,200 tiny pieces of wood, individually cut and either left in their natural state or covered with gold leaf in the manner of Klimt himself, before being glued together, carpet the Atmos cabinet with a splendid entirely hand-made marquetry motif. The concern for detail cherished by the Grande Maison has inspired the artisan to associate various gold colours ranging from yellow to pink, in order to give life to the painting and accentuate its shimmering glow. The most precious varieties of wood mingle their veins and delicate hues in subtly graded shades of brown and orange, against a brown
amboyna burl background. Camassari boxwood rubs shoulders with Ceylon lemonwood, and paolo amarela flirts with madrona burl. Maplewood meets pearwood, tulipwood burl is associated with walnut and ashwood burl with Andes boxwood.

Above and beyond the technique itself which calls for several hundred hours of work, the artistic flair of the master-marquetry artist plays a determining role in the beauty of
the completed work.

Equipped with a discreet mechanical system featuring a button concealed within the motif, the cabinet majestically opens to reveal time, the theme that occupies its every part. Housed within its protective crystal glass surround, the clock steadily marks off the time with unfailing regularity. The regulator-type display of the hours and minutes is accompanied by month and moon-phase indications. Entirely in harmony with the golden, woody tones of the painter’s original work, the details of the displays form a radiant tableau on the natural mother-of-pearl dials. A cushion-cut yellow sapphire sits
majestically enthroned at 60 minutes to mark the celestial zenith, while the petrified wood lozenge-shaped hour-markers are a vivid reminder of the earth. The golden moon embodies a paradox, appearing on a petrified wood disc set with brilliant-cut diamonds shining like stars against its brown sky. The month wheel tops it with a silvertoned brass crown radiating a pure, contemporary spirit. The round curves of the dials,
the intricate visible gear wheels and the carousel of golden browny colours exquisitely echo Klimt’s arabesques, cleverly linking past to present within the same stage-setting.

The Atmos clock is quite obviously intimately bound up with time. Firstly by its style, which has been finding its way unperturbed through the decades for over 80 years. And
secondly by its almost perpetual mechanism, driven exclusively by variations in temperature. Today, while constantly perfected, the principle remains true to its origins:
tiny thermal changes supply the energy that the clock requires to operate. The secret lies in an hermetically sealed capsule containing a gaseous mixture – originally mercury –
which dilates when the temperature rises and contracts when it drops. Associated with the clock’s mainspring, the capsule or “concertina” works like a mechanical lung breathing in and out to wind the barrel in step with atmospheric fluctuations.

The slightest degree Celsius makes a difference and guarantees an additional 48-hour power reserve. Its ring-type or annular balance is a model of economy: by oscillating just twice a
minute, it uses 250 less energy than a classic wristwatch which calls for an average 300 beats per minute. This mechanism that has been environment-friendly since before the term was even used, is so sparing that it would take 60 million Atmos clocks to match the consumption of a standard 15-watt light bulb!

Technical Specifications

Movement:
• mechanical, almost perpetual, Jaeger-LeCoultre Calibre 582, crafted and assembled by
hand
• 386 parts
• annular balance, 60-second oscillation period
Functions:
• regulator-type display of the hours and minutes
• 24-hour indication
• month indication
• perpetual moon-phase indication (one-day difference every 3,821 years).
Dial :
• hour dial in mother-of-pearl, petrified wood hour-markers
• minute dial in mother-of-pearl with cushion-cut yellow sapphire at 60’, other hourmarkers
in petrified wood
• silver-toned brass month wheel
• moon disc in petrified wood set with diamonds, golden moon
Hands:
• blue varnished
Cabinet:
• exterior cabinet in precious wooden marquetry work – over 1,200 pieces of inlaid
wood – such as camassari boxwood, paolo amarelo, Andes boxwood, Ceylon
lemonwood, madrona burl, tulipwood burl, ashwood burl, walnut, pearwood,
maplewood… certain wooden parts are gold-leaf gilded
• this cabinet opens automatically by pressing a button hidden within the motif
• decoration inspired by a work by Austrian painter Gustav Klimt: “The Kiss”
• rhodiumed crystal glass inner cabinet
• rhodiumed base and feet
• crystal glass door
Dimensions:
• 321 mm x 171 mm x 257 mm
• numbered 10-piece limited series
Reference:
• Q554 33 02

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Jaeger-LeCoultre Duomètre à Sphérotourbillon [SIHH 2012]

A beautiful watch, and a super-long press release to go with it :-)

[Press Release] Dual-Wing, the mechanical movement that is revolutionising the watch industry

“An evolution? No, a revolution.” – Jérôme Lambert, CEO Jaeger-LeCoultre

“In devising its unprecedented Dual-Wing mechanism, the Manufacture Jaeger-LeCoultre not only laid the cornerstone of a new collection named Duomètre, but also added a whole new chapter to watchmaking history.

Not so long ago, entrusting a traditional watch movement with the mission of driving an additional complication alongside its time indications implied the risk of jeopardising its operating accuracy. The wealth of ingenuity deployed by the finest watchmakers could not counteract physical laws nor overcome micromechanical limits.

Nonetheless, the movements they succeeded in making were deemed satisfactory depending on whether the focus was on technical performance, precision or aesthetics – but a choice had to be made between one or other of these three parameters.

Owning a complication watch uniting these three ingredients appeared to a utopian pipedream. And then one day, in the workshops of the Manufacture Jaeger-LeCoultre, at the heart of the Vallée de Joux, in Switzerland, an idea emerged: what if one were to begin with a blank page? What if, instead of improving existing technical solutions, one were to start from scratch? What if, rather than aiming for evolutions, one were to opt for a revolution? This reasoning would give rise to the Dual-Wing concept, featuring two separate and independent mechanisms housed within a single case: one of them responsible for powering the time indications, and the other for driving an additional function.

Two separate and independent mechanisms united in one case? If that were in fact all it took, the Jaeger-LeCoultre watchmakers would “merely” have created a masterpiece of miniaturisation. They actually did far more by linking the two mechanisms to a single regulating organ, thereby guaranteeing chronometer-worthy operating accuracy.

So yes, the Dual-Wing concept that was the starting point for the Duomètre collection is indeed a revolution, since it now affords the possibility of possessing a watch reconciling accuracy with unprecedented horological complexity.

While the principle was a watch connoisseur’s dream, the theory still had to be translated into concrete reality. The first challenge of the Dual-Wing concept was to power a chronograph, and the birth of the new Duomètre à Chronographe represented one of the major events of the 2007 watchmaking year.

Then came the turn of the calendar, a much sought-after complication, to benefit from the Dual-Wing concept: 2010 saw the release of the Duomètre à Quantième Lunaire.

2012 brings the introduction of the Duomètre à Sphérotourbillon. A new revolution in the art of horological precision…”

(more…)

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Jaeger-LeCoultre Reverso Ultra-Thin Tribute To Mad Men

I’m afraid of one of the very few TV watching folk who’ve never seen the phenomenally successful ‘Mad Men’.

I really should try and find the time!

The guys and girls at Jaeger-LeCoultre must be fans though, issuing this special tribute model to the show.

In a limited edition of just 25 pieces, the watch bears the ‘Sterling Cooper Draper Pryce’ logo hand-engraved onto the Reverso’s caseback.

It will come in a walnut commemorative box featuring the SCDP logo embossed on the top, along with a personalized commemorative letter from Roger Sterling, several high quality Jaeger-LeCoultre advertisement reproductions, pictures of the watch, and a copy of Roger Sterling’s book “Sterling’s Gold”. The latter being autographed by show creator and executive producer, Matthew Weiner.

If you’re keen, you may be able to find one of these at your friendly local JLC boutique from next month.

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Jaeger-LeCoultre Reverso AC Milan

[Press Release] In 2011, the year of the 80th anniversary of the Reverso, Jaeger-LeCoultre opened the “Virtual Museum” where all those who wish to can share their inspiration with other lovers of the Reverso across the globe.

Virtual Museum “Seen on the Wrist” page introduces outstanding personalities who share their unique stories related to the Reverso, their relationship with time and the link with the object that enables them to measure and follow it.

Chapter VII, November 2011. AC Milan

In 2011, the year marked both by the victory in the 18th Scudetto and the celebration of the Reverso’s 80th anniversary, Manufacture Jaeger-LeCoultre is proud to have been chosen to immortalise the latest success of the world’s most titled club.

The honour of celebrating the occasion falls to the Grande Reverso Ultra Thin Tribute to 1931. In the great tradition of the Reverso and its 80-year history, each watch will be engraved and decorated with the team colours, the player’s name and number and bear the AC Milan inscription on the case-back.

The club directors will wear the same model, engraved with their name and a commemorative logo.

The team’s players will be truly thrilled to wear a watch so rich in history.

“Jaeger-LeCoultre watches are masterpieces of beauty, style and elegance,” said Adriano Galliani, Executive Vice President and CEO of AC Milan. “It is with great pride that we join forces with a company so instrumental in the history of watchmaking and that shares our values of passion, tradition and excellence.

First created in 1930s for polo players, the Reverso has become a veritable icon. We are therefore deeply honoured that the master craftsmen of Jaeger-LeCoultre have made a special version for the managers, coaches and players of AC Milan.”

In its 112-year history, AC Milan has enjoyed an unparalleled track record, becoming the world’s most successful club. For its part, the Manufacture Jaeger-LeCoultre, a major player in watchmaking history since 1833, has remained the undisputed leader in fine watchmaking, with some 1231 calibres produced and 398 patents filed.

Today, these two legends come together to lay the ground for future success.

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