[Press Release] Swiss watch brand MIRA announces the launch of its ladies’ watch collection: Fée Céleste and the collection will be unveiled at Basel world 2011.

The collection is a combination of stylish elegance served by retrograde technology. MIRA’s designers and watchmakers have joined their talent to create a story-telling timepiece.

Fée Céleste is MIRA’s interpretation of feminine watchmaking through and three Fée Céleste model variations are available in diamond-set steel or embellished with a diamond-set 18K pink gold bezel. The case has a diameter of 43mm offering quite audacious and modern volumes for ladies’ watches. Fée Céleste collection definitively speaks to the ladies’ at the forefront of the trend. These watches are equipped with a self-winding mechanical movement offering retrograde minutes function, highlighted by a beautiful “Swan” motif on the dial preciously adorned by diamonds, mother of-pearl and aventurine. The diamond-set bezel and delicate engraved mother-of-pearl watch case back contribute to Fée Céleste refinement.

The 18K pink gold bezel is hand-set with 80 diamonds. Red topazes adorned the lugs; a feminine touch reminding us the colour of the star MIRA. Also glittering on the crown is a diamond set at the center of the brand’s star logo.

The black mother-of-pearl dial is transformed into a piece of art by MIRA’s talented watchmakers. With its fabulous diamond-tiara between 8 and 9 o’clock, and its gorgeous layered feathers crafted with diamonds and mother-of-pearl, the curving, bejeweled (totaling 72 diamonds) image of a swan floats gracefully around the dark lake of the dial, waiting for her love one to arrive, this is a simple love story that every woman always been waiting to happen. MIRA’s collections always bring people lots of imaginations.

A retrograde minute arc on the tip of the swan’s tail adds fun and surprise to time reading. In the background is the sparkling black aventurine, inspiring the wearer’s imagination of a star-studded night sky. To complete the splendor, the hour display at 12 o’clock is picked out with 12 brilliant diamonds.

Technical Specifications

Fée Céleste M107 collection, Model: Reference Number M107RBK

- Ladies watch collection
- Self-winding mechanical movement
- Off-centered hours and retrograde minutes functions
- Black mother-of-pearl dial, black aventurine and white mother-of-pearl swan motif set with 84 diamonds (0.26 carat)
- 18k pink gold bezel
- 43mm diameter stainless steel case set with 80 diamonds (1 carat)
- Case lugs set with 4 red topazes
- Crown set with solitaire diamond
- Case back with swan pattern engraved on mother-of-pearl
- Crocodile leather strap with folding clasp set with solitaire diamond
- A total of 1.31 carats of diamonds
- Water-resistance 50m
- Swiss made

Fée Céleste M107 collection, Model: Reference Number M107SBK

- Ladies watch collection
- Self-winding mechanical movement
- Off-centered hours and retrograde minutes functions
- Black mother-of-pearl dial, black aventurine and white mother-of-pearl swan motif set with 84 diamonds (0.26 carat)
- 43mm diameter stainless steel case set with 80 diamonds (1 carat)
- Case lugs set with 4 red topazes
- Crown set with solitaire diamond
- Case back with swan pattern engraved on mother-of-pearl
- Crocodile leather strap with folding clasp set with solitaire diamond
- A total of 1.31 carats of diamonds
- Water-resistance 50m
- Swiss made