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Human Time Project

Here’s something for watch enthusiasts to get behind: The Human Time Project.

The basic idea behind this charity effort is a simple one:  for every watch you buy they will donate the same model watch to Doctors and healthcare workers in developing countries in Central, South America, African Congo region and Asia.

The watches are only $95, for which you’ll get a good looking 46mm quartz piece with 50m water resistance and a ‘Nato’ style strap.

The technical specifications are kind of moot though, this looks like a great way to treat yourself whilst helping those in far greater need.

Click here for more details.

Tag Heuer Announce New Mikrotimer Flying 1000 [Aka ‘Project Apollo’]

Following on from their Facebook build-up, Tag Heuer have pulled the curtain back on what they were referring to as ‘Project Apollo’ to reveal the new (and fantastic looking) Mikrotimer Flying 1000.

This (working) concept piece is capable of timing to 1/1000th of a second.  Apparently Tag Heuer were cutting it fine on this one, having the watch properly and accurately operational only 12 days ago!

The speed and high-frequency of the Mikrotimer means its 500hz movement is beating at 3.6 million beats per hour- 10 times faster than the Mikrograph (itself a wonder) and 100-times faster than an El Primero.

What does that really mean?

Well, it means that the central chrono. hand completes a full rotation 10-times every second.


The case is black titanium carbide and features titanium horns in contrasting silver.

The Mikrotimer has two central Chronograph hands. The first green central hand measures the 1/100th and 1/1000th of a second on the external scale. The second, smaller central hand indicates elapsed minutes and 1/12s of a minute (i.e. 5 seconds).

The time is read on the Mikrotimer by adding together the 1/ 10th of a second from the 5-second sub-dial at 6 o’clock to the 1/100th and 1/1000th read from the central hand on the external dial.

Sounds a little complicated, but once you get the gist, it should become relatively straightforward to do.

The Mikrotimer movement is a development of the 50hz Mikrograph movement (About 2/3rds of the Mikrograph movement is carried over), using the same dual-assortment system.

The movement has 354 components and a 43 hour-power reserve for the watch and 150 seconds for the chronograph (which itself draws main power from the watch).

Given this is a concept (and a work in progress to a certain extent) there’s no word yet on pricing or availability.  Based on previous Tag concepts such as the V4 Monaco you might be waiting quite some time for this one to appear in production – which will give you plenty of space to save up the inevitable large number of $s needed to acquire one!

Nevertheless, fantastic work from the Tag boys and girls!

TAG Heuer “Apollo Project” Webcast At BaselWorld 2011

Tag Heuer have been teasing a new .. something .. that they are calling the ‘Apollo Project’ to be revealed March 23rd at Baselworld, and online.

Here’s what they have to say:

“If this year’s commercial launch of the Heuer Carrera Mikrograph 1/100th — the first-ever mechanical chronograph to measure and display 1/100th of a second on a flying central hand — is to watchmaking what walking on the moon is to space history, then the top-secret Apollo Project is the equivalent of the first manned landing on Mars”

The big reveal will be simulcast on Facebook at 6:45pm CET on March 23rd.

Tune in at http://www.facebook.com/TAGHeuer

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