[Press Release] Casio has supported Red Bull Racing – the double Formula One Constructors’ and Drivers’ Champions in both 2010 and 2011 – as an official partner since 2009, recognising that the youthful image and energy of the team, as well as its outstanding technology development capabilities, is a perfect match for EDIFICE’s “speed and intelligence” brand concept.
The EDIFICE line of analogue metal watches evokes Formula 1’s sense of velocity and energy through their design and distinctive watch faces.
The EFR-520RB, which will be available to buy in September 2012, features a 3D Disk Chronograph, Ion plated bezel and a 1/20-second disk-shaped indicator, situated at the 12 o’clock position, which rotates at high speed during stopwatch mode to ensure precise time measurement.
Conveying Red Bull Racing’s image through the use of its trademark colours, the watch incorporates blue highlights on the dial and the lower layer of the bezel, together with a red second hand and red dial marks. The team logo is prominently displayed on the upper half of the dial.




Chopard are celebrating their partnership with Paul Miller Racing in the American Le Mans Series, by introducing the ‘Paul Miller Racing Limited Edition Mille Miglia GTXL’.
Proving that they’re capable of designing watches that are more than simply
Chopard have added a split seconds timer to their Racing Superfast range, in a 1000 model special edition.
Ooh, yeah baby – I do like this :-)
[Press Release] Breitling for Bentley has lined up a new, exceptional chronograph on its starting grid. Named the Bentley Barnato Racing in honour of the Bentley Boys, it is set apart by its unparalleled performance and resolutely innovative design.
The result of a collaboration between the Virgin F1 racing team and Armin Strom, this is the Armin Racing Chronograph.
The Tissot T-Touch has long been one of my favourite Tissot models (tell me that demonstrating the compass still doesn’t impress ;-) ).