Affordable interchangeable watches are back in fashion at the moment, so I was interested to see a press release (below) from a company called Modify Watches touting their latest offerings.

This end of the market has plenty of cheap Chinese junk too, but after a bit of a play on the Modify website I was pleasantly surprised to find a fun and engaging way to create your own design (within limitations).

Each watch face and colour combination has a unique name (‘Sugar Mama’ – ‘Ernie & Bert’ etc), which is a nice touch.

Prices will run you around $40-$60, depending on which size and which options you choose.

We’re hoping to be able to get one for a closer look, and perhaps a giveaway soon (watch this space!).  We’ll then be able to tell you if these are really – in Modify’s own words – ‘dope’ ;-)

[Press Release] San Francisco, CA (November 15, 2011) – Modify Watches, the leading interchangeable watch brand uniting accessible fashion with unique personality, unveiled today its sophomore collection of time telling wristwear.  Created with the same hip attitude of its original, but in two sizes “Big” and “Bigger,” Modify’s new line offers a sleek, streamlined design, a slimmer face and water resistance capabilities.

A modern take on those swappable bands of the 90’s, Modify Watches are created for the under-the-radar fashion enthusiast looking to make a bold statement in one go-with-anything accessory.  Offered in a variety of colors and patterns that can be mixed and matched to the wearers liking—Modify Watches focuses on the expression of individuality and personal creativity.  For those looking to bring some flavor into their wardrobe without making their own combination, Modify provides a number of pre-matched sets like ‘Bar Fight’ Black and Blue and ‘Big Pimp-kin’ Orange and White. Modify watches are attainably priced at just $40/combination.

“In the crowded timepiece marketplace, we know who we are and who we aren’t trying to be,” said Modify founder and Director of Player Personnel, Aaron Schwartz. “We listen to our community, we don’t take ourselves too seriously and we offer a product that appeals to anyone looking to have a little fun with their wardrobe. Our tagline is Fashionable, Flexible, Modifiable, Dope. Focus on the last word and you’ll get us.”

With community at the forefront of its business, Modify thinks outside the watch, opening the design floor to its fans by encouraging them to name watches, request colors and create patterns.  Additionally, Modify Watches has taken its brand to the corporate level designing custom watches for Google, Adult Swim, The PAC-12, Hewlett-Packard and currently has licensing partnerships with Deadmau5, Domo Nation, and MLBPA (Major League Baseball Players Association).